Doing good by buying music: Online music store Popcuts launches new donation program
SAN FRANCISCO, CA -- Supporting a charitable cause simply by buying music - that's what the new donation program of California-based online music startup Popcuts promises: Popcuts for Causes. "We figured out a way to do good without really changing your behavior. You just go about buying the music you love – and let a good cause profit from your good taste," says Popcuts CEO Kevin Mateo Lim.
"The program works thanks to our rewards mechanism that's at the heart of our store," says cofounder Hannes Hesse. When users buy a song, they also own a small stake in that song and earn money every time that song is sold again. "Now, instead of keeping these proceeds, our users can donate them to a charitable cause", says Hesse.
"We started the Causes program with a small list of hand-selected charitable organizations", says Kevin M. Lim. Among the current partners are Kiva, a microlending institution, DonorsChoose, an online charity to help students, the Electronic Frontier Foundation, a virtual civil rights advocacy group, and Amnesty International. "We're excited to offer a solution that, in time for the holiday season, allows people to shop for music and to feel good at the same time", says Lim.
The Popcuts music store was founded in 2008 by three UC Berkeley graduates. Their goal is to make music distribution more fair for everyone – artists and fans alike. The music store currently features many indie bands from the United States and Europe as well as world-renowned artists, such as Alexa Ray Joel, Jason Schwartzman, Sister Hazel and The Brand New Heavies.
More information about the Popcuts for Causes program can be found at http://www.popcuts.com/causes. Press photos and logos at: http://www.popcuts.com/press
Kevin Mateo Lim